Exhibitor Setup Schedule

Large equipment set-up: Tuesday, January 9 (7:00 am - 12:00 pm)

All other exhibitors: Tuesday, January 9 (12:00 pm - 6:00 pm)

Exhibit Booths

Applications will be accepted until space is sold out. Please note that to take advantage of all pre-show marketing opportunities including the final printed program, you will need to submit your application to exhibit by December 16, 2023. At this time we ask that potential exhibitors contact Denise Vike at denise@wiagribusiness.org to ensure that space is available or view the show floor map to see what is not marked in yellow.

Your booth(s) will include one 8 ft. skirted table and two chairs for each exhibit at no charge. WABA will provide carpeting in the aisles, but booth spaces are not carpeted. Electrical, additional furniture and carpeting are available from the Alliant Energy Center.

Two gratis pre-registrations per each 10x10 booth rented will be given, with a maximum of 8 (includes conference meals and drink).

All exhibitors will be listed on the Ag Classic website. The Conference program will list your booth number(s) and a short description of your company along with a map of the trade show floor. 

Size Of Space

The size of each booth is a multiple of an area of 100 sq. ft. (10'x 10'). In arranging your exhibit, please conform with the size of your booth. No part of the exhibit may extend into the aisle. Draping at the back of the booth is 8 ft. high and is red and black, and the side draping is 3 ft. high and is red. There is a 30 ft. ceiling in the Exhibition Hall and the loading dock doors measure 20' x 20'.

Removal Of Exhibits

Exhibitors will not be permitted to remove exhibits or any part of the same until the close of the trade show at 1:30 p.m. on Thursday, January 11. All exhibits must be removed from the Exhibition Hall by midnight on Thursday, January 11. Arrangements can be made for parking large equipment on the Alliant Energy Center grounds for a reasonable length of time following the trade show.

Exhibit Hall Admittance/Badges

Exhibitors will be asked to provide in advance a list of all their representatives who will occupy their booth(s). Badges will be required to be admitted into the exhibit hall for all convention attendees, including exhibitors.

Hours Of Exhibit

The trade show will be open from 8:00 am to 6:00 pm on Wednesday, January 10, 2024, and from 8:00 am to 1:30 pm on Thursday, January 11, 2024.

Exhibitors should have their booths set up by 8:00 am on Wednesday, January 10, 2024. There will be open hours for conference attendees to view the trade show in each day's program.